The Rise of the Wellness Industry
The wellness industry has exploded in recent years, growing into a multi-billion-dollar sector fueled by a desire for healthier lifestyles. From supplements and detox teas to biohacking and alternative medicine, the promise of a better, longer life is an enticing one. However, as the Netflix series Apple Cider Vinegar highlights, not all wellness trends are backed by science—and in some cases, they can be outright dangerous.
The Power of Influencers in Health & Wellness
In today’s digital age, influencers have become key players in shaping wellness trends. Many of them boast massive followings, persuasive storytelling skills, and visually appealing lifestyles that make their recommendations seem aspirational and trustworthy. However, there’s a major problem: influencers aren’t necessarily experts.
Unlike doctors, nutritionists, or researchers who undergo years of training and are held to ethical and scientific standards, influencers often operate without oversight. Their recommendations are typically based on personal anecdotes rather than proven science. While some genuinely care about health and wellness, others are primarily focused on profit, leveraging trust to sell products that may not be effective—or worse, may be harmful.
Why the Wellness Industry's Lack of Regulation is a Double-Edged Sword
One of the biggest challenges in the wellness industry is the lack of regulation. Unlike pharmaceutical drugs, which must undergo rigorous testing before hitting the market, wellness products often have minimal oversight.
On one hand, this allows for a wide range of alternative remedies, some of which may provide real benefits. Holistic and traditional treatments that don’t fit within the pharmaceutical model can still help people when used appropriately. However, the absence of regulation also means companies can make bold claims without strong scientific backing, leaving consumers vulnerable to misinformation.
Red Flags to Watch Out For in the Wellness Space
Not all wellness products or influencers are misleading, but there are some clear warning signs to be aware of:
- Over-the-top claims – If a product promises a “miracle cure,” “instant results,” or is “better than medicine,” proceed with caution.
- Lack of scientific evidence – Be wary of vague statements like “backed by research” without any citations or references to actual studies.
- Personal anecdotes over expert opinions – While testimonials can be compelling, they don’t replace controlled studies and scientific validation.
- Fear-based marketing – If a product preys on your anxieties or suggests that you’re at risk unless you buy, that’s a red flag.
- Push for urgency – Limited-time offers or claims that you “must act now” are often tactics to prevent consumers from thinking critically before making a purchase.
Above: Kera Supergreens Gummies, advertised as containing "a dish worth of vegetables per gummy," was revealed to contain just 0.51 grams of fiber in an entire box, equivalent to one fifth the amount found in 100 grams of banana. The gummies were being promoted by a group of popular social media influencers including Miss Grand International 2021 Nguyen Thuc Thuy Tien (see banner image). Source: VN Express International.
How to Approach Wellness Safely
Navigating the wellness industry requires a mix of curiosity and skepticism. Here are a few key steps to ensure you make informed health choices:
- Do your own research – Look for peer-reviewed studies and credible sources like PubMed, the FDA, or EFSA before trusting claims.
- Consult qualified professionals – If you’re considering a new supplement, diet, or treatment, seek guidance from a doctor, registered dietitian, or healthcare professional.
- Be critical of influencer recommendations – Just because someone looks healthy doesn’t mean their advice is scientifically sound.
- Look for third-party testing – Many reputable supplements and wellness products undergo independent testing for quality and safety.
Take Charge of Your Own Health
The wellness industry is a space filled with both promise and pitfalls. While it’s exciting to explore new ways to optimize health, it’s crucial to remain vigilant against misinformation. Wellness should be about evidence-based choices, not just marketing hype.
Your health isn’t a trend—it’s a lifelong journey. Stay informed, ask questions, and make decisions that are rooted in knowledge, not just social media influence.