Premium supplements from New Zealand

Competitive Advantages

While the health supplement industry may have relatively low barriers to entry, we have distinct competitive advantages that set us apart from other players in the market:

1. Direct Control Over Ingredient Quality

We own our own 10,000 acre farm in New Zealand's South Island, giving us unparalleled access to the highest-quality raw materials. This allows us to know our products intimately and ensures that the ingredients we use are exceptional—something other companies can’t easily replicate. Our deep connection to the farming process guarantees the purity and sustainability of what we produce.

2. Innovative Formulations

Every product we create, now and in the future, serves multiple functions in one, rather than focusing on a single benefit. We don’t just follow trends—we aim to redefine what a supplement can do. With our first product - Velvet Blend - instead of selling two individual dietary supplements (deer velvet and bone broth), we've combined them to create a premium, multifunctional formula that serves a much broader range of needs. Velvet Blend, caters to almost everyone—from elite athletes and gym enthusiasts to those looking to lose weight, build muscle, or simply improve their cardiovascular health and joint mobility.

By merging Deer Velvet, Beef Bone Broth, and Black Beech Honeydew into a single powerful supplement, we’ve effectively replaced several other individual supplements people typically take. Velvet Blend also functions as a meal replacement, providing a convenient all-in-one solution that supports multiple aspects of health and performance. It’s the ultimate blend for those who want to maximize their nutrition without the hassle of managing numerous different products.

3. Exceptional Branding and Design

Brand identity is crucial in standing out, particularly in a crowded marketplace. Our design is not just aesthetically pleasing but strategically crafted to resonate with consumers and make an impact on store shelves. A strong visual presence coupled with a clear, compelling message helps our products stand out and draw attention in retail environments.

4. Strong Knowledge of Key Markets in Asia

With established contacts and buyers across Asia, we see the region as a key destination for our products. Asia has a deep history of incorporating natural remedies and traditional supplements like deer velvet into daily wellness routines. We’re not just entering this market—we’re actively expanding our presence by leveraging our strong network and in-depth knowledge of consumer preferences in Asia. This gives us an edge in understanding the demands of Asian consumers and adapting our offerings to meet local needs.

What’s in it (per 15g Serve)

250mg Single Origin New Zealand Deer Velvet

12.3g New Zealand Beef Bone Broth

2.45g Black Beech Honeydew

Who’s it for?

Ideal for:

Health-conscious individuals seeking a natural boost

Elite athletes, gym enthusiasts, or weekend warriors

Weight loss seekers looking for a nutrient-rich supplement

Muscle gain seekers aiming for improved recovery and performance

People with gut health or digestive issues who want a holistic solution

Those who need red meat in their diet but prefer a healthier, lower-fat option

People who care about their appearance—skin, hair, and nails

Eco-conscious consumers who want reassurance that animal welfare is prioritized

Individuals who want food that is GMO-free, chemical-free, and free of added hormones

People over 30 (though safe for all ages, the benefits are particularly valuable for those over 30)

Women seeking a natural hormonal balance for conditions like PMS

What are the Downsides?

IGF-1 (Insulin-like Growth Factor 1): This remains on the banned substance list by some anti-doping organizations, limiting opportunities in a few professional sports. However, we are expanding our range and are developing IGF-1-free products for athletes in the future.

Limited Awareness in Western Markets: Despite being a staple in Traditional Chinese Medicine (TCM) for over 2,000 years, deer velvet is not widely known in the West. This lack of awareness has allowed other markets (like Korea) to profit from undervalued NZ deer velvet, often diluting it with other ingredients.

Misconception About the Harvest Process: Some people assume that deer die when their antlers are removed. In fact, the process is humane and performed by specialized veterinarians under New Zealand’s strict animal welfare standards. The deer return to their herd post-harvest, uninjured and unharmed.

Barriers to Entry Are Relatively Low in the Industry: This means there’s significant competition, so time-to-market is crucial for long-term success.

What Are the Upsides?

Booming Health Industry: The global health supplement market is growing, and our product taps into this momentum.

Increasing Awareness of Deer Velvet: As exposure grows in sports like MMA and jiu-jitsu, awareness of deer velvet’s benefits is on the rise. Consumers are seeking natural performance enhancers, making this an excellent opportunity for our product.

New Zealand’s Reputation for Premium Deer Velvet: New Zealand is globally recognized for producing the highest-quality deer velvet, thanks to the country’s strict animal welfare regulations and sustainable farming practices. Our deer are raised with minimal human intervention, ensuring high quality and health.

Unique Formulation: Our product blends deer antler velvet with beef bone broth and Black Beech honeydew. Unlike other deer velvet products, this formula is versatile, with uses ranging from smoothies to coffee as a meal or meal replacement, providing loads of nutrient packed benefits in a convenient powder form.

Reduces Need for Multiple Supplements: By combining deer velvet and beef bone broth, we offer an all-in-one solution that replaces a range of supplements like collagen, chondroitin, glucosamine, gelatin, and fish oil.

Cost-Effective: Our product can replace multiple individual supplements, saving you money while providing superior health benefits in one easy-to-use powder. Plus it's an entire meal in itself when you add it to a smoothie or even mix it with a glass of dairy or plant milk, saving you the cost of a meal while giving you an incredible dose of nutrition. 

Exclusive Access to High-Quality NZ Wellness Products: By owning our own farm and working closely with top NZ producers, we ensure the highest quality ingredients and raw materials for our products.

Expansion in Asia: With our established network and deep understanding of Asian markets, we’re able to expand our presence in a region where natural supplements and wellness products have strong consumer demand. This positions us well for continued growth in a rapidly growing market.